Our Story
It began with questions in the clinic.
Everyday care can feel crowded with choices and short on clarity. SHIKAVA began with a quieter question: what deserves a place in the routines we return to? Our answer brings clinical experience into conversation with family responsibility, lifelong learning and scientific collaboration.
01
Questions before answers
In clinical practice, questions rarely arrive neatly separated from everyday life. People want to understand what they are using, why it belongs in their routine, and how to choose without being overwhelmed. Those conversations are the starting point for SHIKAVA: listen carefully, ask better questions and explain the thinking behind care.
02
A name made by a family
Shireen Jawhar created the name SHIKAVA from the initials of the family. It is a small, personal origin with a lasting meaning. The people behind the name bring different disciplines to the same table, and share responsibility for what carries it.
03
Responsibility, not just identity
Family-created means more than a story on a label. It means considering the choices we make, the words we use and the information people need. A product should be understood on its own terms, without borrowing a promise from another product or asking a person to take a claim on trust.
04
Learning without a finishing line
Clinical experience is a beginning, not an endpoint. Continuing education, international learning and published evidence keep our perspective open. Formulation expertise and scientific collaboration turn questions into a considered development process, with each product evaluated individually.
Our vision
A clearer relationship with everyday care — where thoughtful choices and understandable information matter more than noise.
Our mission
To bring clinical observation, formulation expertise and family responsibility together in purposeful care for skin, hair and wellbeing.
Five commitments, one shared approach.
- 01
Start with people
Listen to real questions before choosing a direction.
- 02
Stay curious
Keep learning across disciplines and through international exchange.
- 03
Work together
Bring clinical experience and formulation expertise into the same conversation.
- 04
Speak with care
Explain clearly, and let product-specific evidence set the limits of any claim.
- 05
Take responsibility
Stand behind the choices that carry the family name.
The Common Thread
The Common Thread is not a promise of sameness. It is the connection between different disciplines, generations and areas of care: a shared responsibility that holds the work together.
Return to What Truly Works.
Meet our people